A leader in healthcare workforce management, QGenda helps hospitals and health systems activate, deploy, and manage your healthcare workforce with QGenda ProviderCloud to boost engagement and retention, optimize staffing, and reduce labor costs.
UX Designer | Information Architect
Ongoing iteration of existing and net new feature offering of their ProviderCloud
My UX role at QGenda offered opportunities for leadership, high-impact product design, and involvement in strategic initiatives to scale both the UX team and product portfolio. The work balanced hands-on design, cross-functional collaboration, and organizational leadership.
1. High-impact Feature Design for B2B SaaS Products
- User growth and feature design: I was responsible for designing core features that contribute to significant business metrics, such as user growth as the feature offering expanded. My focus was on optimizing and creating intuitive interfaces for enterprise users (such as healthcare professionals or administrators, given QGenda's industry focus).
- Data-driven design: The work involved translating complex user insights into actionable designs that improve user experience and drive customer engagement.
2. Cross-functional Collaboration
- Product development and ideation: The role involved working closely with product managers, engineers, and other stakeholders, guiding products from the concept stage to full implementation. My input would be integral to translating business and user requirements into actionable design.
- Market expansion: I was expected to develop solutions for new markets, with opportunities to design for diverse user personas or emerging verticals, ensuring that products are adaptable to different user needs and growing business contexts.
3. Design Systems and Stakeholder Engagement
- Design system development: Creating and maintaining design systems to ensure consistency across QGenda’s products. Involving but not limited todeveloping documentation and best practices that the broader product and engineering teams rely on.
- Presenting product improvements and garner buy-in from internal teams and external clients suggests that gave me the opportunities to shape design strategy at the organizational level and communicate the value of UX to non-design stakeholders.
4. Strategic UX Improvement
- User-centered product enhancements: Driving stakeholder buy-in for UX improvements highlights the importance of customer and user advocacy within the organization. You would likely have opportunities to champion the user’s voice and ensure that feedback is integrated into the product roadmap.
In this project, our goal is to guide healthcare providers through the often complex credentialing process, much like helping them navigate a maze. Credentialing ensures that providers are fully qualified and legally authorized to deliver care. Our UX approach focused on making this process smoother and more efficient by empowering credentialing specialists like Jessica, whose role is to manage provider documentation and ensure a seamless onboarding experience. By conducting thorough user research, prioritizing key features, and iterating on design, we addressed the main pain points for both Jessica and providers like Daniel by introducing automation and clear status updates. This not only improves communication and task management for specialists but also helps providers avoid delays in their credentialing journey.
The solution we developed reduces manual work and the need for extensive institutional knowledge by offering credentialing specialists a user-friendly dashboard to track progress and automating privilege approvals for providers. While the MVP phase focused on streamlining the specialist experience, our next steps will include researching other key users, such as providers, and expanding mobile-friendly features. As the system is set to be adopted by two major healthcare systems, future enhancements will aim to refine the provider experience and explore integration with broader healthcare platforms like scheduling and patient management systems.
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